What is SEO? Why SEO is so important for every website

The concept of Website SEO has become quite familiar, is a fairly popular marketing channel today. Let’s find out what SEO is and what’s involved!

1. What is SEO?

SEO stands for Search Engine Optimization and is a special technique in Internet Marketing. The purpose is to help the website achieve high rankings on search pages, typically Google. So what information do you need to know more about SEO? Don’t worry, Centrix Digital has you covered.

Types of SEO to do:

    • Keyword SEO or Website SEO: The concept of Website SEO has become quite familiar, is a fairly popular marketing channel today. Let’s find out what SEO is and what’s involved!
    • Image SEO: An SEO technique to bring images in your website to the top of Google search when users search for that keyword and select the image tab displayed.
    • SEO Clips: You can SEO videos and clips available on the web or use other information channels like youtube to get your website visible on the Videos tab.
    • SEO Google Map (Local SEO): A way to help searchers easily see where to look on Google Map
    • Mobile App SEO: This form of SEO will be displayed by the App on the search page that Google displays, making it easier for users to choose.

2. What is on-page SEO?

On-page SEO is about optimizing what shows up on the website such as meta, content, headings, images,… for the purpose of increasing the ranking of the website on search engines.

On-page SEO refers to activities on a website to improve organic visibility. This largely means optimizing a website and content to improve accessibility, relevance, and experience for users.

  • Some on-page SEO activities include:
  • Keyword research: Analyze the types of words and frequency used by potential customers to find a brand’s service or product. Understand their intent and users’ expectations from their searches.
  • Technical audit: Ensure the website can be crawled and indexed, accurately geo-targeted, and free of errors or user experience barriers.
  • Onsite optimization: Improve site structure, internal navigation, on-page alignment, and content relevance to help prioritize key areas and target relevant search terms.
  • User experience: Make sure content shows expertise, authority, and trustworthiness, is simple to use, fast, and ultimately provides the best possible experience for users.

3. What is off-page SEO?

Off-page SEO is a method of optimizing factors outside the website. Those include link building, social media channels, social media bookmarking, etc. aim to increase the number of reputable links from other websites.

Links from websites and pages with credibility, popularity, and relevance will pass more value to another website, than a weak, unknown website that is not trusted by search engines. So the quality of a link is the most important signal. Backlinks have many different ways to place.

Examples of some common forms of off-page SEO:

  • Build Sites to Run Backlinks
  • Place backlinks at highly authoritative pages, articles or footers for a certain price
  • Use social media to go backlinks
  • Obviously there are reasons why one website might link to another, and not all of them fit into the above categories. A good rule of thumb on whether a link is valuable is to look at the quality of referral traffic (visitors can click on the link to get to your site). If the site doesn’t lead to any visited addresses or a completely irrelevant audience, then it might not actually be a valuable backlink.

4. What are the advantages of SEO?

  • SEO has many advantages, among which the outstanding ones are:
  • Optimizing the ratio of profit to investment costs
  • Cost savings
  • Improved user experience
  • Customer Analytics Support
  • Bring prestige to businesses
  • Brand development

Optimizing the ratio of profit to investment costs

An outstanding advantage of SEO is that it helps optimize ROI (Return On Investment – the ratio of return on investment to investment costs)

Accordingly, the accurate identification of search keywords is important in increasing the number of users visiting the website. This helps businesses gather detailed information about the number of potential visitors contacted. Customer behavior from selection to purchase is also earned. At the same time, know the keywords that bring the highest percentage of customers completing payments.

From there, contributing to increasing website traffic and conversion rate. It also contributes to an increase in the profit rate of the enterprise

Cost savings

SEO is a form of Marketing based on creating attractive content, attracting the interest of customers. According to research, SEO can save 61% of costs compared to selling over the phone.

Improved user experience

In the process of optimizing SEO, businesses are constantly improving the structure of websites. They refresh their content, in order to give customers the best experience.

This will make it easier for those who search for the website as well as the information on the business’s website. As a result, customers will know and appreciate the quality of the business.

Customer Analytics Support

SEO has an important role in supporting businesses to conduct customer analysis. From there, help businesses find their potential customer portrait audience. Choose effective marketing methods to attract maximum customer interest.

Bring prestige to businesses

The higher your business’s search rankings on search engines, the more customers will know and trust your business. From there, bringing prestige to the business in the market.

Brand development

If SEO is good, businesses will constantly appear on the top of search engines. The brand identity of the business will also achieve visible effects. This will contribute to helping the brand of the enterprise grow and expand,

5. What are the disadvantages of SEO?

In addition to the advantages of SEO, the issue of long-term investment time or competitors are also the disadvantages of SEO, let’s take a detailed look:

Long investment period

Competitors

The constant fluctuation of SEO rankings

SEO is a long-term method of website promotion. Getting articles on your website to appear at the top of the search table will take a long time, maybe even up to several months. So, with SEO, businesses need to have patience. And this method will not be suitable for business people who are in need of quick advertising.

Competitors

Obviously, for any business, competition is inevitable. So if your SEO campaign achieves impressive results. Competitors will change their marketing campaigns and attack you.

The constant fluctuation of SEO rankings

Search rankings are unpredictable. It can fluctuate continuously without any forecasting. Therefore, enterprises must anticipate all possible results to take timely handling measures.

6. How to harness SEO in the most effective way?

To exploit SEO effectively, SEO strategy is important, let’s take a look at the issues below:

  • Devise a business plan
  • Combine SEO with other marketing tools
  • Provide content value to customers

First, businesses must set out a specific business strategy, including setting up a standard website, to providing necessary content and information to customers.

Next, businesses will rely on human resources, finance, competitors, market demand, suppliers, suppliers … to set short-term plans and goals according to each stage of its development.

Combine SEO with other marketing tools

To achieve the best results, businesses should combine SEO with other marketing tools. This will help appear at the top of the search of the business to be maintained more effectively.

Provide content value to customers

SEO is a marketing method that uses content to attract customers. Therefore, if the content quality is good, customers will trust and know the business more.

7. SEO tools?

Now you know what SEO actually is, but for the process to do SEO well, we need some SEO support tools.

  • Top 10 SEO tools to have:
  • Google Analytics
  • What is Google webmaster tools?
  • Tool Moz
  • Google Keyword Planner
  • Screaming Frog
  • SEO Tools Asia
  • Bing Webmaster Tools
  • Keywordtool.io
  • SEOQuake Toolbar
  • GTmetrix

Google Analytics

This is a free SEO tool from Google. Google Analytics helps businesses with statistics such as gender, geographic location, language, search history as well as when and how customers visit your website.

What is Google webmaster tools?

Google webmaster tool is a tool to support businesses in optimizing Onpage and offpage. This tool is capable of analyzing for businesses what problems may occur with the website. It will optimize for duplicate HTML tags, while also checking the number of backlinks pointing back to the site.

What is the Moz tool?

The Moz tool is a fairly popular SEO tool, used by many businesses. Moz has the following utility features:

Open Site Explorer: analyze backlinks pointing back to the site, update backlinks quickly, display the DA and PA of the site.

Followerwonk: Show metrics on twitter

Mozbar: allows customers to quickly update the features of MOZ with just one click.

SERP Overlay: represents SEO metrics on individual search results.

Google Keyword Planner

Keyword Planner is a more advanced version of Google Keyword and the AdWords Traffic Estimator Tools. This is a tool to help businesses calculate the full volume of customer queries. From there, search for potential customers.

Users can determine the average monthly keyword searches for a keyword on a global scale or a certain country. The tool will also show how difficult and competitive that keyword is. With this information, it is possible to determine a reasonable cost for each advertising campaign as well as select a set of keywords suitable for your services and products.

For SEOs, this is a powerful tool that aids in keyword planning. Google Keyword Planner will help you identify the main keyword for your type of business as well as identify accurate SEO trends.

Screaming Frog

Screaming Frog is a tool that assists businesses in crawling websites. This tool has some basic features such as: Error analysis, redirects, insertion of links, analysis of URI issues, Duplicate Page, Page Title, Meta Description, Keywords Meta, Size, Response Time, Word count …

SEO Tools Asia

This is an SEO tool that synthesizes website analysis to find On-page, Off-page SEO errors. Besides, this tool also has a lot of good and powerful functions for SEOer. You have to really experience this tool to feel the power from it.

Bing Webmaster Tools

This is an SEO support tool with features: controlling the number of visits, analyzing duplicate title tags, checking and reviewing errors on the website.

Keywordtool.io and how to use the tool

Keywordtool.io is a tool that allows businesses to generate keywords. Businesses just need to enter a certain keyword, this tool will quickly show related keyword ideas.

Step 1: Visit seo keyword selection Keywordtool.io

This is what Keywordtool.io look like

Free: Gives you 750 suggested keywords

Make no mistakes, the keyword tool works most of the time. You can only search for the number of keywords when using the free version. If you want more functionality, you’ll have to sign up and pay a monthly fee.

Step 2: Sign in to Keywordtool.io with your registered account.

Step 3: Guide to edit seo keyword options in Keywordtool.io

In the left hand column: In the Locations line select Vietnam, Language Vietnamese, then click Save:

Step 4: Select the keyword you want SEO in the box “your products and services”

You can enter long-tail keywords, short keywords depending on the keywords you want SEO

For example: With the keyword “SEO training” select google.com.vn, select Vietnamese language and press Enter, the results will be as follows:

Step 5: Meaning seo keyword selection columns.

Keyword: Keywords related to keywords that need SEO.

Search volume: Search volume per month.

CPC (VND): The amount of advertising for the keyword.

Keywords Competition: The level of keyword competition.

SEO Quake Toolbar

SEO Quake Toolbar has the function of optimizing on-page SEO, while checking the optimization level for the website.

GTmetrix

GTmetrix is a tool that supports testing the speed of the website. This is considered the most reliable and easy-to-use tool among other tools and functions.

8. What are the current schools of SEO?

There are 3 popular schools of SEO today, including: white hat SEO, black hat SEO, and gray hat SEO.

What is white hat SEO?

The term white hat SEO is also known as White Hat SEO. Use only SEO tactics that match the terms and conditions of the search engines.

White hat SEO is the opposite of black hat SEO. White hat SEO complies with all search engine policies when optimal. More specifically here is that Google, the compliant SEO, ensures not to fall into Google’s penalty policies.

White hat SEO tactics include:

Provide quality content and services

Fast and mobile-friendly website loading times

Use descriptive, keyword-rich meta tags

Make your site easy to navigate

What is black hat SEO?

Black hat SEO is also known as Black Hat SEO. Refers to the methods used to increase rankings by violating terms. The use of black hat SEO can result in the website being banned from search engines and affiliate sites.

The following SEO tactics are considered black hat and should not be done at all:

  • Content automation
  • Doorway Pages
  • Hidden text or links
  • Keyword stuffing
  • Bad Competitor Reporting (Negative SEO)
  • Sneaky redirects
  • Link manipulation (including buying links)
  • Spam, rich snippet markup
  • Automated queries to Google
  • Create a page, subdomain, or domain with duplicate content
  • Pages with malicious behavior, such as phishing, viruses, and other malware

What is gray hat SEO?

Gray hat SEO is also known as Gray Hat SEO. It’s a riskier SEO activity than white hat SEO, but one of those things may or may not result in your site being banned from search engines and affiliate sites. Grey hat SEO is difficult to define.

In the words of SEO Consultant John Andrews: “Grey hat SEO is not something between white hat SEO and black hat SEO, but rather the practice of tactics and techniques that have not yet been clearly defined by published documents from Google on how to support tactics or counter the spirit, Google’s published guidelines.”

A proper understanding of gray hat SEO is important because it can improve your site’s rankings without negative consequences or it can cost you thousands of traffic. Gray hat SEO changes periodically. What is considered gray hat SEO can be classified as black hat SEO or white hat SEO later on. So, SEOs need to be informed about the latest classifications.

9. Google’s algorithms?

Google’s algorithms greatly affect the SEO results of many websites. Therefore, SEOs need to know how to adapt to the constant changes coming from Google. Here are some of the biggest algorithms SEOs need to know:

  • Panda algorithm (panda)
  • Penguin algorithm (penguin)
  • Pirate algorithm
  • Hummingbird algorithm
  • Pigeon algorithm (pigeons)
  • Mobile Friendly
  • RankBrain
  • Possum algorithm
  • Fred’s algorithm

Let’s find out the content of each of the aforementioned algorithms in detail!

Panda algorithm (panda)

The target of the Panda algorithm is websites with low-quality, poor, spammy, copy-based content,…. When a website violates these errors and is dealt with by the Panda algorithm, it is impossible to get high rankings on search engines.

Penguin algorithm

Websites with poor quality link profiles, spammy and unnatural links, will be dealt with by the Penguin algorithm and cannot be at the top of the search table.

Pirate algorithm

The goal of the Pirate algorithm is to deal with websites that violate content piracy, which are reported to be infringed.

Hummingbird algorithm

With the Google Hummingbird algorithm, websites with keyword-stuffed articles or incorrect keyword targets will be dealt with.

Pigeon algorithm

Poorly optimized websites, improper Google My Business setup, or inconsistencies in business contact information, or missing citations in local directories will all be dealt with by Pigeon.

Mobile Friendly

Mobile Friendly algorithm will screen websites that do not have a mobile version, websites with text that is too small, or lines that are too close together leading to users difficulty reading, using many plugins, or having bad views to handle violations.

RankBrain

The target of the RankBrain algorithm is websites that lack relevance to a specific query or provide a poor user experience.

Possum algorithm

This algorithm has the function of treating websites with the same address or providing similar services.

What are the effects of Fred’s algorithm on SEO?

The target audience of Fred’s algorithm is websites with too many ads, spam, poor content quality, not aimed at users.

This algorithm when launched has caused many websites to lose traffic. There are even sites that drop to 1/ 10 as before.

10. What is the job of SEO? What is an SEOer?

There are many questions surrounding the jobs, conditions or skills required of an SEO. Let’s take a detailed look at the questions below with Centrix Digital:

  • What is an SEO career?
  • What are the similarities and differences between IT and SEO?
  • Does SEO need to know what copywriting is?
  • So does SEO need to know Design?
  • SEO doesn’t need to know programming?
  • SEO and Online Marketing are 2 different fields?

What is an SEO career?

SEO is one of the professions that have emerged in Vietnam only in recent years. Along with the development of online marketing and search engine optimization is SEO. To put it simply, an SEO professional needs to take on On-page SEO and Off-page SEO.

However, what is SEO is also a rather strange concept to many people. Let’s find out what an SEO career is. Here are 5 of the most common SEO myths:

What are the similarities and differences between IT and SEO?

IT stands for Information Technology. SEO and IT are not the same. If IT is computer programming intensive, SEO is about search engine optimization. The SEO profession only needs to know how to edit documents, install the main software to serve to run Adwords, analyze and measure results. More rather, it should be said that the SEO profession is related to the IT profession.

Does SEO need to know what copywriting is?

Copywriting is the most important thing in the SEO profession. Because the content is what attracts and keeps the reader. Good search engine optimization but poor content, sooner or later the website will be forgotten. The SEO profession requires the ability to copy and write down in an engaging way.

So does SEO need to know Design?

High-level design skills may not be needed, but basic design skills are indispensable. Because, you can’t optimize your website to rank high on Google’s search results if it doesn’t have attractive images. SEO careers involve Photoshop, video design, and a bit of artistic ability. Standard SEO articles cannot be without attractive design photos.

SEO doesn’t need to know programming?

Not really, because when optimizing something, you need to understand it. The main programming language is website source code. Only by understanding the language will you understand what the website needs. The SEO profession does not need specialized knowledge of programming, but basic knowledge is indispensable.

SEO and Online Marketing are 2 different fields?

This is a disastrous myth. SEO is a branch of SEM (Search Engine Marketing). In the current era, when online marketing is growing. SEO has almost become an important profession for running good marketing.

11. What does SEO do?

The first and foremost of an SEO employee is to define the job. The ability to work and progress of each SEO person. SEO is not simply about bringing keywords to the top. SEO is how to bring keywords to the top and make users click on our website.

What is the job of an SEO?

  • Learn about SEO preparation
  • Detailed analysis of websites and top competitors
  • Come up with an SEO plan and make a keyword list
  • Optimizing the website structure to be search engine friendly
  • Create quality content for the website
  • Build a quality backlink system pointing to the website
  • Check keywords weekly, monthly to fix errors if any
  • Keep repeating the above tasks

12. What is the purpose of doing SEO?

When SEO is effective, web rankings are at the top. The chances of your website getting in front of a potential audience are higher. Attract more views, improve conversion rates into customers. Help promote your brand while improving sales.

SEO is gradually becoming an important need for any online marketing strategy. The purpose of doing SEO is also to serve the development of brands and businesses; enhance competitive advantages for businesses in the commercial context in the era of explosive Internet development.

People are searching every day and most only look at the first page of results. So if a customer is looking for your product, and you accidentally get placed on the second page. You’ll be less likely to visit your website. For businesses doing business on the Internet, the battle for high positions on the rankings of search engines is extremely important.

13. Popular forms of SEO today

There are many popular forms of SEO, but the end result is still increased turns, optimizing conversions for the website. Let’s take a look below.

Forms of SEO:

  • SEO Branding
  • SEO Sales
  • SEO Crisis
  • SEO Traffic
  • SEO Trends

SEO Branding

This is a form of brand SEO, often applied to large businesses. Through SEO Branding, your brand image will appear on the user’s search result display. The purpose of SEO Branding is to help make a good Website brand in the online market.

At the same time, direct potential customers to remember the company and business brand. SEO Branding helps position its brand in the hearts of customers. From there, creating good efficiency for the business of the company and enterprise.

SEO Sales

Sales SEO is currently the most popular form of SEO today. With e-commerce growing stronger and more popular, the trend of buying online is increasing, leading to the SEO of products sold more and more. SEO is a natural way to reach potential customers. So when customers search for keywords, their intent is to find information. Through providing information, you can advertise and sell your products.

SEO Sales not only brings revenue but also a way to connect and retain customers. Through the quality information you share, customers will regularly update and gradually become loyal friends. This is an effective way to sell and a cost-effective form of online marketing.

SEO Crisis

An SEO crisis is when your website suddenly loses stability and rankings on search engines. It brings heavy economic as well as mental damage to website owners. If not handled properly, it can lead to irreparable losses.

Common causes of SEO crises are:

  • Foul play by opponents by pumping dirty links
  • Over-the-top link building strategies are not diverse
  • The content is not creative, there is too much copy content
  • Use black hat SEO tricks,….

Process to handle SEO crisis:

  • Identify the causes of the SEO crisis
  • Filter and disavow dirty backlinks, filter and edit critical content errors,…
  • Reoptimize your entire site for Google-friendliness
  • Contact Google directly to be processed as soon as possible
  • Develop new pages in tandem with crisis work to optimize your time and benefits.

SEO Traffic

Typically, website traffic usually comes from sources

  • Direct
  • Referral (indirect – Through 1 intermediary page)
  • Organic Search
  • Social (Through Social Media Sites)

 

Traffic needs to be in the right audience (through the website they came from, through the relevant intermediary source). From there, it will help bring efficiency to the Website.

SEO Trends

Two trends are often chosen when SEO Trends are: The trend is hot and the trend is about to happen

  • The hot trend is daily hot events on television and the Internet. For example: Thank you, there you are, programs about Vietnam U23,… and characters that are attracting many people such as: Bui Tien Dung, Quang Hai, Duc Phuc,..
  • The upcoming trend is a form of SEO that comes first. For example, use keywords related to World Cup 2018, apple army 2018,…

This form of SEO helps bring a lot of traffic, but the competition is quite fierce. At the same time, effective only for a certain time.

Conclusion

Above is some essential information about SEO. Hopefully, through that, businesses will have an effective view for the question of what is SEO? At the same time, there is an effective strategy for the development of your brand. Currently, there are many Cloud Hosting service providers that come with the WordPress CMS system. These services are WordPress Cloud Hosting, you just need to register for the service and your website has been SEO optimized with SEO standard plugins and templates. You just need to optimize the content so that the website works to get high rankings on search engines.

If you are using WordPress, YoastSEO is a very effective tool when it comes to SEO. What are you waiting for without optimizing your Website right now!