When you Google the question “What is advertising”, you get a lot of results. In it, there are quite academic definitions of specialists to advertising associations. To help you understand this concept in the simplest way, Centrix Digital will share with you some extremely useful information.
In addition to explaining what Advertising is, follow the article to know more goals, the role of Advertising and Top popular types of Advertising today.
1. What is advertising?
Advertising translates into Vietnamese as advertising. These are paid communication activities for the purpose of conveying to customers the messages that individuals and businesses want to send.
This message is simply the unique, differentiated values of the product/service. From there, grab consumers’ attention, get into their minds, and drive shopping action.
Advertising is usually distributed through media such as newspapers, television, radio … and booming in recent years is the Internet.
Talking more about the characteristics of advertising, the messages sent are what individuals and businesses say about themselves. Therefore, it is possible to control the content. This also forms characteristics, one-way advertising, conveying messages from businesses to customers.
2. What is the goal of advertising?
Each business when implementing advertising activities can aim for and achieve the following goals:
Notification objective: When you want to launch a new product/service, your advertising will help you introduce it to customers. From there, create brand and product awareness in the minds of consumers.
Persuasion goal: Advertising is deployed by many businesses to persuade customers to take a certain action such as buying, trying products …
Reminder objective: Another objective of your ad is reminders. In other words, reinforce the brand image and product in the minds of potential customers. In a competitive business environment, every day businesses can have more new competitors, advertising to remind and maintain brand image is what businesses should aim for.
Other goals: In addition to the above goals, Advertising also helps achieve other goals such as changing customer attitudes, creating demand, expanding markets…
3. The role of Advertising in communication strategy
It is undeniable that Advertising is one of the powerful tools of Marketing. Basically, the main role of Advertising is also mentioned somewhat in what is Advertising sharing.
Advertising helps businesses convey messages about products and services to customers. When these messages are transmitted, repeated on the media will help products and brands easily enter the minds of customers. From there, customers will have memories about products, brands, promote the implementation of desired business behaviors (purchase, download App …).
4. Top most popular types of advertising
With a long history, advertising has developed in many different forms. So in the modern media environment, what are the most popular types of advertising? You can refer to the 5 types below:
4.1 Advertising through social networks
With a huge number of users diverse in age, social networking platforms have become a “fertile ground” for brand promotion and product advertising. From small and medium enterprises to large enterprises are having advertising activities on social networks.
In terms of economy, advertising through social networks such as Facebook, Instagram, TikTok … cheaper than advertising in traditional media. Businesses can also control the budget for advertising.
Besides, these social media platforms also allow ad targeting. From there, businesses can reach the right potential customers. Compared to TV ads aimed at everyone, this is what makes the difference.
Next, with advertising on social networks, if you set up and run effective ads, it will help businesses achieve the set goals: reach target customers, increase brand awareness, bring in high conversion rates, increase revenue.
4.2 Display advertising
In the form of advertising, display advertising or Display Ads is no longer strange. You can understand display advertising as a type of advertising displayed online on websites or social networking platforms… in various formats.
It can be text, images, videos, or URLs that link to a website where customers can learn more about a product or make a purchase.
4.3 Traditional advertising
Despite the development of many types of modern advertising, traditional advertising has retained its position. In particular, advertising on television, radio, advertising in print newspapers … still chosen by many businesses.
The advantage of traditional advertising is to reach a wide range of customers, building brand awareness. Moreover, appearing on newspaper and TV channels helps businesses create credibility.
However, the budget to implement this type of advertising, especially TV advertising, is relatively high. Although the time of appearing on television is in seconds, businesses can spend tens, hundreds to billions of dong. Therefore, each business should depend on its budget to choose the right type of advertising.
4.4 OOH outdoor advertising
Outdoor advertising is a familiar type. So far, it is still very popular and effective for businesses.
As the name suggests, outdoor advertising can be billboards, panels, outdoor LED screens … are located on major roads, highways, buildings or bus shelters … In general, places with a lot of people pass, helping to reach a large number of customers and increase brand awareness.
Currently, to attract customers, many companies have invested in outdoor advertising that integrates technology, interacts with viewers or has entertainment effects. For example, you can check out OMO Matic’s innovative Billboard weather update ad.
4.5 Native Ads
According to Statista statistics, in 2018, the budget for native ads in the US amounted to $ 35.24 billion. This figure is expected to reach 52.75 billion by the end of 2020. With the budget for this activity growing continuously, there is no doubt that native ads are becoming a popular trend globally. So what are native ads?
Native Ads or native advertising is a type of paid advertising, displayed naturally on platforms such as online newspapers (VnExpress, Vietnamnet, Dantri,…), social networks …
Basically, these advertising contents appear intertwined with other articles, giving users the experience of reading a normal content, similar to articles, posts on Fanpage … As a result, it causes less discomfort to the reader.
To identify this type of ad, you may see the small text “Sponsored” – ie sponsored.
Today, for businesses or business individuals, advertising is an indispensable activity. Hopefully, Centrix Digital’s sharing has helped you understand what Advertising is as well as have more information about this powerful Marketing tool.