When doing business, advertising is inevitable. However, to advertise effectively, not everyone can do it. No matter what your advertising message is, where you advertise or how you advertise, to achieve good results you need to follow certain advertising principles.
Principle 1: Always understand the product
When you want to sell something, you need to clearly understand what you are selling. How will you introduce the product to customers? What is the description of the product? Many people will sit in front of a blank piece of paper and wait for ideas to fall from the sky. However, that is the wrong way to do it.
There’s no need to go far to find an idea on how to sell your products. It’s right there in your product. What you need to do is collect all the information about the product, then rearrange it and add something new.
No matter what product you sell, if you want to advertise effectively, collect information about the product first. Where is it produced? how to produce? What advanced technology is used? What are the features? What advantages does it have compared to products currently sold on the market?… Just collect enough information about the product, advertising ideas will gradually appear in your mind.
Principle 2: Must know who your customers are
A message, an invitation, an advertising program… if it wants to be highly effective, it must be based on the needs, interests, desires and language… of the audience it is aimed at. The way you advertise to teenagers is of course different from middle-aged people.
Before starting an advertising program, learn carefully and in detail about the customers you are targeting. How are they? What are the habits? What are their interests? Where is the living area?…
There are many ways to collect customer information. You can find ways to mingle with them, watch the movies they often watch, read the books and newspapers they often read, listen to the way they talk at coffee shops,… to understand them better. . If you have the opportunity to contact them, you can ask them directly about their habits, needs, interests… Or conduct surveys with gifts, for example.
In short, do whatever you want as long as you get as detailed customer information as possible.
Principle 3: Make sure you’re on the right track
An advertising campaign includes many parts and stages. You need to make sure that each part is done properly and gives the best results.
For example, if you want to send a sales email, write an advertising website, or a blog… your title, content, and images need to be attractive and appealing to readers. If no one bothers to read it, it means you’re going in the wrong direction and you have to change.
Each part of your advertising campaign has its own purpose and role. What you need to do is make sure these parts work as you expect.
Principle 4: Always be customer-centered
Of course you care about your product and how to convince customers to buy it. So do you know what your customers care about? Customers and customer expectations are two factors that must be on your list of things to consider.
The purpose of advertising is not to make you more impressive in the eyes of others. The purpose of our advertising is to attract customers. So, when advertising, don’t just talk about the product. You must know how to advertise products based on customer interests. What do your customers care about? What needs will the product solve for them?
“ The Customer Management feature on SUNO.vn sales management software helps shop owners know in detail what customers have purchased from them, how often they return to buy, and what the average order value is. much, and other information… thereby helping you better understand your customers
Principle 5: Advertising needs a little “art”.
No one wants to read or watch boring content. Today’s society has too many things for people to care about. Therefore, no one would spend time focusing on a “crap” message.
Want to make an impact on your customers? Find a way to attract and hold their attention until your message is conveyed. It’s not easy to do this, guys, it all depends on your “art of advertising”.
Let me give you a quick example. When sending advertising mail to customers, if it is an envelope with large advertising letters on the outside, no one will bother to open it and read it. However, if it is a bulky envelope with some interesting words on the side, it will make customers curious and want to open it immediately to see what’s inside.
Remember to always try to keep your customers’ attention for as long as possible.
Principle 6: Test, test, test
Leading experts also affirm that: “In marketing, TESTING is EVERYTHING.”
You must regularly test and evaluate the results of an advertising campaign to achieve the best results. Never think “this is good” and then miss out on better opportunities. And don’t think that what you’re doing isn’t working and you have to quit.
Sometimes just a small change in the title or color can turn a failed ad into an effective and successful one.
Wishing the garment shops sell well