Do you have an online business idea? After you prepare capital, business plan, and source good goods, you will next choose the right online sales channels: social networks, websites, e-commerce floors … If your products are many, up to hundreds of thousands of models, choosing e-commerce website design is the right choice. Besides, even large and famous companies in Vietnam are using this form of website and achieving a lot of success.
What is an e-commerce website?
E-commerce websites aims to carry out part or all of the process of buying and selling goods, including introducing products – services, payment and services after customers purchase. E-commerce website has been formed and developed from the business model of direct sales to customers, also known as Direct sale to consumer.
More and more businesses are choosing e-commerce websites instead of traditional websites. Large enterprises have applied this type of website and reaped impressive numbers in terms of traffic and revenue: Mobile World, Dien May Xanh, Bach Hoa Xanh … Even cosmetic stores, pharmacies, fashion … Also build a sales website with built-in features and payments.
The purpose of designing an e-commerce website is to avoid dependence on e-commerce platforms, as well as increase the reach of businesses to customers. According to data from Statista, the most shopping age on e-commerce platforms is between 25-34. Therefore, if the potential customers of the business are in the 25-34 segment, the design of an e-commerce website is extremely necessary.
What does a professional sales website need?
Every sales website will have basic parts. However, in order for businesses to grow and compete well with competitors in the market, it is necessary to build a professional website from the beginning. Here are the experiences that Pixa has synthesized for you to prepare a professional sales website.
Website provides a full range of products, services and utilities
When customers visit your website, you have the opportunity to turn “users” into “buyers”. Therefore, products and services must be arranged in clear categories. In addition, when customers click to learn any product, that product must have full information, brand, description, origin, price … so that customers can feel secure in choosing to buy.
Interface to attract potential customers
An attractive interface is one of the factors for users to spend a lot of time staying on your website. The interface design must rely on understanding the potential customer. What age are customers, hobbies, shopping habits… From there you will design the interface to attract your potential customers. If potential customers do not find the interface of your website attractive, even if there are many beautiful compliments, it will not generate good sales.
Variety of payment methods
Because of the impact of Covid 19, the trend of cashless payment is growing more and more. When customers pay for products, if there are a variety of payment methods such as cash collection (COD), domestic ATM card payment, VISA / MASTERCARD payment with all banks, it will create a good shopping experience for customers.
Mobile-compatible display interface
Mobile devices are increasingly dominant over computers and laptops. Therefore, when designing the look and images of your website, you should take care to double check that the correct size is displayed on mobile devices. If when displaying on the phone, the image is misscaled or the text layout is confused, you should adjust to avoid customers getting uncomfortable with the interface and exiting.
Provide full information of the business
This seems simple but very important. When providing full information of the enterprise such as name, address, phone number, link to social networks, if there is a logo notified to the Ministry of Industry and Trade, tax code … will give users confidence in the business. This is one of the factors that help you increase the average value of each order.
Benefits of e-commerce websites
The big players in the retail industry mostly use e-commerce websites for customers to choose products and pay easily right on the web to create a good online shopping experience. Therefore, even small and medium companies and stores are applying this e-commerce website a lot.
Cost savings – Increase revenue and profit
If the traditional website is purely about introducing products, services, customer lists, projects … then the e-commerce website will directly introduce the hottest deals, the best-selling products. As a result, customers can easily find the products they need according to each purpose and need, thereby increasing revenue and profit.
If the business only has a traditional website, when launching any campaign, it is necessary to add the support of Facebook, Google ads and Landing Page. However, with an e-commerce website, you will always have passive revenue every month because customers can find a purchase anytime they want.
Customers buy goods and pay easily
When the website provides full information about products and prices, customers can make purchasing decisions without any additional consultation. The diversity of payment methods for customers to actively choose the right method for each time. With an e-commerce sales website, customers can track orders directly on the website: orders have been processed or are being delivered. If customers want to cancel orders, they will cancel directly on the website, so customers feel comfortable when buying with e-commerce websites.
Product and brand promotion
Each website will display between 20-50-100 products, which is a good opportunity to promote the brand. Especially when your products are distributed to many stores, and these stores all use e-commerce websites. Today, businesses use frames to highlight their brands.
Travel tourism, where travelers may be willing to spend a lot of time choosing to find a charming hotel where they intend to go, their website will often be designed according to this type of promotion. In addition, this type of web is suitable for businesses that want to provide a unique item or service that is difficult to find. If you’re hoping to find new customers with a promotional site, ask, “Do people really take the time to find a site like mine?”
Informative
This is an example of a frame for the Electrolux brand. Businesses will often create frames with white backgrounds to highlight products, brand logos in the middle, in the right corner are the 3 most outstanding advantages of the product.
Increase website visits compared to usual
If the traditional website merely provides 1-way information to customers, with an e-commerce website, it will increase the amount of customer interaction with the website. From there, the number of website traffic will also increase. When customers click on the website to find and buy products, after purchase, they will leave comments/ reviews/ feedback about the product or purchase experience. All these actions of users will help the website increase traffic significantly. If businesses are well prepared, SEO will also help improve good rankings on Google.