Integrating search marketing in ecommerce operations is essential to help increase your store’s visibility on Google search. When search engine optimization (SEO) & search engine marketing (SEM) are done properly, you will see an increase in the number of visitors, thereby bringing in more conversions and purchases.
But search engine optimization can be a difficult strategy to manage if you don’t know how to compare the effectiveness of SEM and SEO. Therefore, let us dig deeper into the similarities – differences of SEM and SEO; as well as how to use them effectively for the development of the business.
What is SEO & SEM strategy?
Google search results are divided into two main categories, namely paid search results and unpaid search results.
- SEO is where you focus on improving website rankings by optimizing keywords. This method will help your website appear in high rankings but at no cost
- SEM is when you exploit both SEO and pay an extra cost-per-click to appear on the top of searches. As a result, get traffic from potential customers on search engines.
SEO motivates businesses to continuously optimize their e-commerce floors to achieve higher rankings in Google Search, thereby enhancing brand presence. SEO includes optimizing titles and meta descriptions. Therefore, writing product descriptions in a unique way will also drive website traffic.
SEM works similarly to SEO, it helps brands get more optimal visibility in search results, SEM allows your website to have a higher display order than organic results.
SEO vs. SEM: Which One is Better for Your Ecommerce Store?
SEM and SEO strategies can be used simultaneously, depending on your goals at different stages. SEM campaigns can help you bring in immediate results, whereas SEO can take months.
SEM is recommended for businesses that are just starting to enhance their presence on the e-commerce platform because SEO will be time-consuming. SEM is an important method to identify potential buyers and drive clicks to your website. But for long-term development, SEO can help you in reducing costs effectively.