Building a business is never easy, especially given the biggest concern about growth. By general view, it is closely related to the way the business apparatus operates, manages the organization, finances and promotes brands, products or services. Even customer service will convert new customers into leads or loyal customers.
With 2021, traditional types of businesses have gradually become obsolete. Instead, the promotion and development of business channels in the media are contributing a large amount of revenue to businesses. Representing that method are digital channels, also known as: social networks, websites, online … But how to integrate channels?
Channel integration is when technology is integrated to provide a personalized experience for users, making complex tasks easy. But after all, it is suitable for brand marketing, when posters, billboards, televisions … is gradually obsolete. Social media, website, customer service are playing key roles in transforming revenue from digital marketing.
The most important thing will still be whether your website is strong enough to be at the top of the business position, when competing with the big guys. And this is where website SEO plays to its strengths.
Through this article, we will inform you about the concept of SEO and how it affects the development of your business.
What is SEO?
SEO, also known as Search Engine Optimization is a process of optimizing website content, helping it reach more from search engines, including the benefits that the website brings to users: Page load speed, URLs, readability, useful content, great experience…
Through SEO, your website will easily stand out among your competitors through the use of content with keywords and phrases related to your brand, product or service. This is one of the methods to help you filter demand. Although this method is not easy to put into practice, it is one of the most effective trading strategies that you should apply.
How does SEO help your business grow?
1. Increase traffic from customers to the website
Starting a business is not a simple thing, besides giving customers awareness about you, your brand, products and services from advertising campaigns. But how long will it be? Besides, the best marketing – advertising solutions will come from the search of customers. You distribute useful content to them on search engines, they will come to you.
SEO will meet the needs of increasing traffic to the best website. It helps your website stand out from search results and helps customers perceive you better. Through SEO, customers will trust the quality of your brand more.
2. Leads To Trust
SEO content also helps increase the credibility of your brand, because the ranking of the website on search engines will directly hit the trust of customers and the competitive position in the market. Being in a high ranking position is also the main goal when you do SEO
However, this is not just a one-day story. The top position usually takes from 6 months to 1 year, depending on how useful and quality the content you bring to customers.
3. Drive the most positive user experience
The efforts to promote SEO still lie in whether you have delivered good enough content, have managed the user experience well. Therefore, achieving high rankings on Google’s search engine is not easy. Especially with the current fierce competition. User experience will always be related to page length (user retention), page loading speed (user-friendliness).
Proving that, users will not stay too long if your content is not good enough, they will be lazy to learn more if the nature of your content is too poor. Besides, website loading speed is equally important, making the user experience better.
4. Increase engagement and conversion rates
According to market assessments, traffic from Facebook has gradually decreased by 10% due to sales policies. However, traffic from SEO (search engines) and Direct is increasing gradually by 64% – 25% respectively.
These visits will come from customers who know about the brand and top SEO keywords. This is the main purpose of the brand when marketing the brand. Customers who come from organic sources and search are always more likely to buy than advertised, up to 83% because they have demand and actively search.
You can also increase higher conversion rates through the chat box feature thanks to professional website building, hyperlinks from social networks, or links on social networking websites to help you manage your customer source effectively and improve interaction. This way, you also begin to form relationships with your potential customers that can eventually be translated into sales.
5. Enhance brand coverage
Now, everyone uses the Internet, and there are about 7 billion people who use Google search to find products and services. If your website is optimized with the correct keywords and phrases, your brand will be appearing in their search.
6. Make Your Brand Different and Value
When people start trusting your brand, credibility and customer trust will increase. From there, they see your brand as an essential part of life.
Content SEO allows you to build brand value and trust for your customers. You have the opportunity to build leads as a result of these searches.
7. Free and permanent method
A lot of businesses have lost patience in the process of implementing an SEO plan. But in general, SEO often brings sustainable and free value. All your information and content will always be available on search engines, even if you have stopped implementing it.
You realize that SEO takes from 6 months to 1 year, sometimes 2 years and not overnight success. Unlike other short-term advertising strategies you may see, the results are sudden but the number of customers is lost at the end of the promotion. SEO is a low and steady process. The more effort you put in, the more you will get commensurate results.
8. Low investment but high efficiency
Compared to the level of spending, marketing – advertising campaigns can be expensive and incur additional costs. SEO optimization is one of the most cost-effective, free methods to build your brand. You can also implement it yourself or hire an SEO company or individual, to save money in the future while optimizing profits from SEO. Through SEO, you can reach the needs of your customers. That makes for a relatively high chance of your conversion, giving you a perfect return on investment.
Conclusion
SEO is not an easy task. You will need experts to optimize for you. We have a team ready to embark on overall SEO projects for a website. On top of that, we are occupying the top keywords for our business.